Our company will only be distributing Splash Vodka in select places. To help promote the luxury of Splash Vodka, it will only be held at the more luxurious casinos, clubs, and more upscale liquor stores. By limiting the distribution of our vodka to select places, we believe that people will be able to see the luxury of our vodka better. We want everyone to feel welcomed to drinking Splash Vodka, but we do not want people to think this is just another brand of vodka. We think people will go to these places to purchase our product for the luxury, and by going to these select places for our vodka, they will be experiencing the luxury of many other great things, and they will see the great lifestyle they can have with choosing to drink Splash Vodka. “Market development A strategy for company growth by identifying and developing new market segments for current company products.” (Marketing: An Introduction p. 46) Different people will slowly recognize our vodka and the lifestyle that comes along with it. By using word of mouth to promote our product, unfamiliar people will discover Splash Vodka and will have to go to the select places we are distributing it. They will be able to go to these places and discover a life of luxury and discover how luxurious Splash Vodka is.
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