Final Project: Objectives

The overall mission of Splash Vodka is to create a trusting relationship with our customers, knowing they will be buying quality vodka every time they purchase Splash. We do this through many of the objectives we have. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 40) The goals of Splash Vodka is to research both the process of making our vodka and the different things that go into our vodka. We continually study the process of which Splash Vodka is being made to make sure that the quality of Splash is always at its best. We also study the wheat and water we put into our vodka to make sure they are fresh to give Splash its great taste.

Some of other objectives we have are to make sure we are promoting to the people we want drinking our vodka and to make sure we are promoting the right amount. “Marketing strategies and programs must be developed to support these marketing objectives.” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 42) By studying our consumers, we can discover who they are and what they like. We a great amount of effort into researching our consumers to make sure that our vodka is at its best quality for them.