Final Project: Product

“Product means the goods-and-services combination the company offers to the target market.” (Marketing: An Introduction, p. 53) Splash Vodka is not only luxurious vodka, but also comes with the quality customer service that Splash has to offer. Splash Vodka has a soft but rich flavor while giving your mouth the wetness a fresh glass of water can. It is 80 proof and is made at the perfect time to combine French mountain spring water with both winter and spring wheat to give Splash its great flavor. It’s distilled four times and only partly filtered to preserve its natural taste. Splash also comes in a unique glass bottle shaped like a water drop and with designed all around the bottle. Another thing that makes the bottle unique is that the designs are different on every bottle. Our company is much like Ford where “The car comes fully serviced and with a comprehensive warranty that is as much a part of the product as the tailpipe.” (Marketing: An Introduction, p. 53) Our product also comes with great service as part of the product. We inform all suppliers of Splash Vodka of the great ways it can be served so that the customers can have the best time possible with Splash Vodka.