The mission here at Splash Vodka is to make the best quality vodka that's both smooth and refreshing, and gives people the feeling of wealth without having to be a celebrity. We want everyone who purchases a bottle to have a great time drinking Splash Vodka and enjoy themselves to the best of their ability.
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing: An Introduction, Armstrong/Koetler, Pg. 40)
Just by following this simple guideline, we can create a better company that people will learn to love and will be well respected. Putting the customers first and making sure that our customers are happy with our company will help create a better company and in time, will help the company grow to be great.
No comments:
Post a Comment