Final Project: Promotion

For promotion of Splash Vodka, we will use both radio and television advertisement to help get our name out to the public. We will promote the smooth great taste of Splash Vodka, along with promoting our great company, letting people know they can trust us. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing: An Introduction, p. 54) Splash Vodka is about luxury. To show people how luxurious Splash is, we will show people the luxury we want them to have while drinking Splash Vodka. We want to show people the great time they will be having while drinking our vodka. “Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.” (Marketing: An Introduction, p. 10) We do not want to over promote our product, but no one will know who we are, or what our product is if we do not promote it. No one will purchase Splash Vodka if they don’t know it exists. This is why we will also be promoting it in the more luxurious casinos and clubs by word of mouth. We will have people talking about our vodka and the great times they’ve had with it so that other people will become interested. We believe that people will want to experience a luxurious lifestyle by drinking Splash Vodka if they have heard other people talking about the luxury of it.