One great mission statement that I read is Deziret Ritsch's. The mission clearly tells what they want for the customers and what they want as a company. A great part of the misson statement that I really liked was, "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle." http://ritschphoto.blogspot.com/ This tells that the company doesn't want to any other customer, but wants people to know that they can trust this company, and will keep coming back to buy their vodka.
Another great mission statement is that of Steven Jeria's. "Our mission at Andes Vodka is to provide our consumers with the finest, smoothest tasting vodka so they can experience what real quality tastes like." http://jeriasoundsweekone.blogspot.com/ It tells that he stands by his vodka and only wants to make a great tasting vodka to appease his customers. He plans on developing his vodka to make it the best and wants his customers to have a great experience when drinking Andes Vodka.
One more great statement is Dewayne Hernandez's. He talks about making a great tasting vodka, being devoted to his vodka, and being devoted to his customers to create great relationships so that his customers keep coming back. "We are going to build an experience that both 'establish and maintain profitable customer relationships.'" http://audiocservice.blogspot.com/ By creating a great relationship with his customers and being devoted to his customers, they will have a great experience everytime they purchase his vodka, and they will keep coming back for the experience.
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