EOC Week 3: Making Money for Good

Many companies all over give back to the world in some way. Many of these companies, like Target, Yoplait, and Kraft, have offers for whenever you buy their product, they will donate to people in the world that are in need. Companies do this to help promote their product, but to also give back to the world to show they care. By having donations whenever someone purchases their product, it helps people show they care and also makes people feel good about themselves knowing their money is going to people in need. Target has been giving back to the community for a long time. Target donates 5% of their sales back to the community for things like school, art, and making the community safer. One of the donations they do is “Take Charge of Education,” where their slogan is “Help us help your favorite school.” (https://sites.target.com/site/en/corporate/page.jsp?contentId=PRD03-005174&ref=sr_shorturl_tcoe) Target donates 1% of your REDcard purchases at Target to a school of your choice from K-12. Here people not only get a good feeling for giving to the community, but they get to give to a school of their choice which makes it more personal and caring. Yoplait also donates but they use a different method. Their slogan for their donations is “Save Lids to Save Lives.” The donations are made from when someone buys a Yoplait yogurt with a pink lid, removes the lid, rinses it off, and mails it back to Yoplait. Through everyone who participated in this, the people “helped us donate more than $2.6 million for the fight against breast cancer.” Yoplait has also donated to the breast cancer cause in the past and they have donated “$30 million for the breast cancer cause during the past 13 years from all Yoplait’s donation programs.” (http://www.yoplait.com/Slsl/default.aspx)