One great mission statement that I read is Deziret Ritsch's. The mission clearly tells what they want for the customers and what they want as a company. A great part of the misson statement that I really liked was, "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle." http://ritschphoto.blogspot.com/ This tells that the company doesn't want to any other customer, but wants people to know that they can trust this company, and will keep coming back to buy their vodka.
Another great mission statement is that of Steven Jeria's. "Our mission at Andes Vodka is to provide our consumers with the finest, smoothest tasting vodka so they can experience what real quality tastes like." http://jeriasoundsweekone.blogspot.com/ It tells that he stands by his vodka and only wants to make a great tasting vodka to appease his customers. He plans on developing his vodka to make it the best and wants his customers to have a great experience when drinking Andes Vodka.
One more great statement is Dewayne Hernandez's. He talks about making a great tasting vodka, being devoted to his vodka, and being devoted to his customers to create great relationships so that his customers keep coming back. "We are going to build an experience that both 'establish and maintain profitable customer relationships.'" http://audiocservice.blogspot.com/ By creating a great relationship with his customers and being devoted to his customers, they will have a great experience everytime they purchase his vodka, and they will keep coming back for the experience.
Thursday, June 2, 2011
EOC Week 9: Creative Content
For my creative content, I plan on writing a radio commercial to help promote my vodka. The commercial will be either 15 or 30 seconds long. The commercial will help the listener understand the luxury of Splash Vodka and our company. It will also try to give details so that the listener can almost taste the vodka. Once a person tries Splash Vodka, they should be able to hear the commercial and have it trigger the great memories they had with their previous experience trying Splash Vodka.
Final Project: Price
Splash Vodka will be priced at seventy dollars a bottle. We understand that this is more expensive than many types of vodka, but you’re not just buying the vodka, you’re buying the experience of the luxury that comes with Splash Vodka. Splash Vodka is unique vodka, and we want people to have a unique experience. We don’t want people thinking this is just another brand of vodka and that is why we have priced it at seventy dollars a bottle. By paying this price, people will already be expecting the luxury of Splash Vodka. “Price is the amount of money customers must pay to obtain the product.” (Marketing: An Introduction, p. 53) People will be willing to pay this much for our vodka, because they will know it is worth it. We want people to purchase Splash Vodka, not only knowing that it is worth it, but that they are worth it. We don’t want people to think they are spending a fortune on a bottle of our vodka; we want people to know they are able to afford it. People will buy Splash Vodka knowing they have earned the luxury of it. They will know their money is being well spent when they purchase a bottle. “The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.” (Marketing: An Introduction, p. 53) The four Ps of marketing all work hand in hand with Splash Vodka. Since our vodka is all about luxury, every part of it will show how luxurious our vodka is, and why people won’t be afraid to pay this price.
Final Project: Promotion
For promotion of Splash Vodka, we will use both radio and television advertisement to help get our name out to the public. We will promote the smooth great taste of Splash Vodka, along with promoting our great company, letting people know they can trust us. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing: An Introduction, p. 54) Splash Vodka is about luxury. To show people how luxurious Splash is, we will show people the luxury we want them to have while drinking Splash Vodka. We want to show people the great time they will be having while drinking our vodka. “Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.” (Marketing: An Introduction, p. 10) We do not want to over promote our product, but no one will know who we are, or what our product is if we do not promote it. No one will purchase Splash Vodka if they don’t know it exists. This is why we will also be promoting it in the more luxurious casinos and clubs by word of mouth. We will have people talking about our vodka and the great times they’ve had with it so that other people will become interested. We believe that people will want to experience a luxurious lifestyle by drinking Splash Vodka if they have heard other people talking about the luxury of it.
Thursday, May 26, 2011
Final Project: Distribution
Our company will only be distributing Splash Vodka in select places. To help promote the luxury of Splash Vodka, it will only be held at the more luxurious casinos, clubs, and more upscale liquor stores. By limiting the distribution of our vodka to select places, we believe that people will be able to see the luxury of our vodka better. We want everyone to feel welcomed to drinking Splash Vodka, but we do not want people to think this is just another brand of vodka. We think people will go to these places to purchase our product for the luxury, and by going to these select places for our vodka, they will be experiencing the luxury of many other great things, and they will see the great lifestyle they can have with choosing to drink Splash Vodka. “Market development A strategy for company growth by identifying and developing new market segments for current company products.” (Marketing: An Introduction p. 46) Different people will slowly recognize our vodka and the lifestyle that comes along with it. By using word of mouth to promote our product, unfamiliar people will discover Splash Vodka and will have to go to the select places we are distributing it. They will be able to go to these places and discover a life of luxury and discover how luxurious Splash Vodka is.
Final Project: Product
“Product means the goods-and-services combination the company offers to the target market.” (Marketing: An Introduction, p. 53) Splash Vodka is not only luxurious vodka, but also comes with the quality customer service that Splash has to offer. Splash Vodka has a soft but rich flavor while giving your mouth the wetness a fresh glass of water can. It is 80 proof and is made at the perfect time to combine French mountain spring water with both winter and spring wheat to give Splash its great flavor. It’s distilled four times and only partly filtered to preserve its natural taste. Splash also comes in a unique glass bottle shaped like a water drop and with designed all around the bottle. Another thing that makes the bottle unique is that the designs are different on every bottle. Our company is much like Ford where “The car comes fully serviced and with a comprehensive warranty that is as much a part of the product as the tailpipe.” (Marketing: An Introduction, p. 53) Our product also comes with great service as part of the product. We inform all suppliers of Splash Vodka of the great ways it can be served so that the customers can have the best time possible with Splash Vodka.
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